The Foundation

FLAVOR HAS A PLACE, HISTORY, & STORY

OUR APPROACH

Every YABAI bar begins with one culturally rooted ingredient. Chocolate becomes the vehicle, but the ingredient remains the story.

JAPAN

きなこ· Kinako

Ibaraki Prefecture

Kinako is roasted soybean flour, made by dry-roasting whole soybeans and grinding them into a fine, nutty powder. It has been a
fixture of Japanese confectionery for nearly five centuries.

Its flavor is subtle on first contact and complex on reflection: a warmth that recalls roasted peanut, a sweetness that is almost caramel, and a finish that lingers.

The earliest record begins in 1540, when the term "mame no ko" (bean powder) appeared in a Japanese court etiquette manual. The modern name kinako is first recorded in 1587, in the tea ceremony diary
of Sen no Sōtan, grandson of the tea master Sen no Rikyū. The entry places kinako on the menu of a formal tea gathering, served alongside wagashi to prepare the palate before matcha. Kinako was precise enough for that context.

It remains anchored to Japan's cultural calendar. During Higan (彼岸), the seven-day Buddhist observance centered on each spring and autumn equinox, families prepare kinako-coated mochi to offer at home altars and family graves.

During the Edo period (1603-1868), Tokugawa Ieyasu, (one of three "Great Unifiers" of Japan) tasted kinako mochi at a teahouse on the banks of the Abe River in Shizuoka and named the dish Abekawa mochi on the spot; the preparation has been made continuously in Shizuoka for roughly 400 years.

Here, kinako finds its place in premium chocolate.

Vietnam

Cà Phê Việt Nam · Vietnamese Coffee

Đắk Lắk

Vietnamese coffee is unlike any other. Vietnam is the world's largest producer of robusta, a bean grown in the basalt-red soil and volcanic highlands of Đắk Lắk province, at elevations between 500 and 800 meters.

The soil there holds water like clay, absorbs nutrients like a sponge, and has made Buôn Ma Thuột the country's recognized coffee capital, bearing an official Geographical Indication that marks the region the way Burgundy marks French wine.

Coffee arrived in Vietnam in 1857 with a French missionary. The Central Highlands proved ideal for robusta, and the French built a plantation system around it. What emerged from that encounter was not simply an industry but a culture. The phin, a small metal filter that slow-drips concentrated coffee over four to seven minutes, became the vessel of a national daily ritual. Cà phê sữa đá, iced coffee with condensed milk, was born from colonial constraint: fresh dairy was scarce in tropical
Vietnam, and canned condensed milk traveled.

The substitution became the drink. Vietnam's Ministry of Culture has since inscribed Đắk Lắk's coffee-growing and processing knowledge on the National Intangible Cultural Heritage list.

Here, the story continues in Yabai.

South Korea

고추장 · Gochujang

Sunchang

Gochujang is a slow-fermented Korean chili paste: gochugaru (Korean red chili powder), meju (fermented soybean), glutinous rice, barley malt, and salt. Each ingredient has a specific role. The chili provides heat and color. The meju contributes umami from its proteolytic fermentation. The grain and malt create the natural sweetness that tempers both.

Together, aged in earthenware jangdok jars on outdoor stone platforms called jangdokdae, the paste builds a flavor that is not simply hot. It is layered, patient, and deep.

Korea's jang-making tradition predates the chili pepper by more than a thousand years. Fermented soybean condiments are documented on the Korean peninsula from the Three Kingdoms period, before 668 CE. When chili arrived via Portuguese trade routes in the late 16th or early 17th century, it entered an existing tradition rather than creating one. By 1766, the first written gochujang recipe appeared in the farm management text Jeungbo Sallim Gyeongje. In December 2024, UNESCO inscribed Korean jang-making on the Representative List of the Intangible Cultural Heritage of Humanity.

Sunchang County in North Jeolla Province has been the recognized standard for gochujang since the early Joseon dynasty. The county's mountainous basin along the Seomjin River produces roughly 77 foggy days per year, ten to twenty percent more than surrounding regions, and humidity that drives a slower, more complex fermentation than other areas can achieve. Sunchang gochujang was served to the Joseon royal household and valued by royal physicians not only for flavor but for its medicinal properties. It still sets the standard. The fermentation cannot be rushed. Here, gochujang finds its place in premium chocolate.

OUR CHOCOLATE

WHAT CARRIES THE FLAVOR

72%

THE STRUCTURE


The chocolate in every Yabai Bar is selected for two qualities above all others: a creamier mouthfeel that carries each anchor ingredient cleanly, and a cocoa percentage calibrated to let our ingredients speak.

At 72%, our dark chocolate delivers the depth and structure the bars require without overwhelming the flavors that define each bar.

FAIR TRADE

THE STANDARD


Certified Fair Trade sets standards for how cocoa is grown and traded: fair prices for farmers, safe working conditions, and farming practices that protect the land.

We chose Fair Trade certified chocolate because we believe the chocolate that carries our ingredients should be held to the same standard.

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